About Guy Kawasaki

Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

The Art of Registration Pages, Opt-In Practices, and Welcome Emails

Dave Walker pointed out a very interesting blog post called "Ecommerce Registration Usability Tips." The author(s) analyzed the registration procedure of eighty seven online retailers. One of my pet peeves is sites that don't allow you to use your email address as a user name--he found that only 13% do. Surprisingly, only 1% of the [...]

By |2016-10-24T14:17:04-07:00January 21st, 2008|Categories: Marketing and Sales|0 Comments

Reality Check: Triggit

Triggit is a WYSIWYG web application for integrating third-party elements into websites. It enables people to drag and drop advertisements, Flickr pictures, and YouTube videos directly into their site without any skills in web programming. Triggit is free to use, and works on any site that accepts JavaScript. It does not require any downloads, access [...]

By |2015-03-18T07:49:30-07:00January 20th, 2008|Categories: Books, Uncategorized|Tags: |0 Comments

Ypulse College Mashup Conference

My friend Anastasia Goodstein is running the Ypulse College Mashup conference for companies who are trying to reach the college-student market. The conference is running from January 31 to February 1 in Santa Monica, California. Speakers include: Jake Sasseville, host, The Edge With Jake Sasseville; Jessica Barron, director, Front Page Programming, Yahoo!; Chip Ross, director [...]

By |2016-10-24T14:17:06-07:00January 18th, 2008|Categories: Entrepreneurship, Events|0 Comments

Guest Post: “We Got Out of Kenya, But What About the People Who Live There?”

Saturday, January 12, 2008 I write this after a good night’s sleep—the first I’ve had since December 29. That was the day that incumbent Kenyan President Mwai Kibaki announced victory in the country’s elections and was sworn in as a nation listened, paralyzed with shock. Moments later, the radio system went dead. When broadcast resumed, [...]

By |2016-10-24T14:17:08-07:00January 14th, 2008|Categories: Uncategorized|1 Comment

Ten Questions With Garr Reynolds

All hail Garr Reynolds! He has written the definitive book about making great presentations: Presentation Zen: Simple Ideas on Presentation Design and Delivery (Voices That Matter). To give you a taste of his book (and increase my link count), here are ten questions (really thirteen) with Garr. Question: Who indexed your book? I know I’m [...]

By |2016-10-24T14:17:10-07:00January 14th, 2008|Categories: Pitching and Presenting|Tags: , |6 Comments

Video Coverage of CES

Here's a feed of video coverage of CES via the Inquirer (you've got to love the British sense of humor). There are fifty-four sessions in this feed including keynotes by Bill Gates, Jerry Yang, Paul Otellini, Rick Waggoner, John Chambers, Michael Dell, and Ed Zander. If nothing else, you'll see why people should read this [...]

By |2016-10-24T14:17:12-07:00January 12th, 2008|Categories: Cool Stuff|0 Comments

Top Ten Myths of Entrepreneurship

This is a guest post by Scott Shane as a follow up to his entrepreneurship test. He is the A. Malachi Mixon Professor of Entrepreneurial Studies at Case Western Reserve University. He is the author of seven books, the latest of which is The Illusions of Entrepreneurship: The Costly Myths That Entrepreneurs, Investors, and Policy [...]

By |2016-10-24T14:17:14-07:00January 10th, 2008|Categories: Entrepreneurship|Tags: , , , |Comments Off on Top Ten Myths of Entrepreneurship

The Art of the Signup Page

A site's signup page is the second most important page on a site (the most important is the home page itself) because this is where you're asking for committment. Everyone worries about the home page (and still don't do a good job), but most companies do a poor job with the signup page. For example, [...]

By |2016-10-24T14:17:16-07:00January 9th, 2008|Categories: Entrepreneurship|Tags: |0 Comments

Take the Entrepreneurship Test

Scott Shane of Case Western recently published The Illusions of Entrepreneurship: The Costly Myths That Entrepreneurs, Investors, and Policy Makers Live By. In the book, he bursts many of the bubbles of entrepreneurship in America. Says he, “People start businesses based on the myths we tell ourselves about entrepreneurship and then are hurt when confronted [...]

By |2015-10-29T07:46:08-07:00January 7th, 2008|Categories: Entrepreneurship|Tags: , , |0 Comments

Best and Worst Communicators of 2007

Bert Decker, executive coach extraordinaire, announced the ten best and worst communicators of 2007. He named Mike Huckabee the best communicator and Alberto Gonzalez the worst one. Click through to see the other winners and losers. Even I made the list, but I won’t tell you if it is as a winner or a loser.

By |2015-03-17T09:33:25-07:00January 4th, 2008|Categories: Pitching and Presenting|0 Comments

Childhood 2.0: How I Spent (part of) My Christmas Vacation on a WWII Submarine

While many venture capitalists flew in private jets to their third homes in Sun Valley, Deer Valley, or $t. Moritz, yours truly drove to San Francisco in his Toyota Sienna to stay in a World War II submarine with my son’s Boy Scouts troop. This is one of the great joys of fatherhood—that is, you [...]

By |2016-10-24T14:17:19-07:00January 2nd, 2008|Categories: Cool Stuff|Tags: , |0 Comments

Dear Santa: What I Want By Next Christmas

Dear Santa: 2007 was a great year and I thank you, but I want to provide you with my Christmas list for 2008. I’ve worked with so many engineers that I know that a 363-day lead time should be sufficient. MarsEdit is indispensable for my blogging and Truemors. (If any Macintosh bloggers are on your [...]

By |2016-10-24T14:17:19-07:00December 27th, 2007|Categories: Cool Stuff|0 Comments

Reality Check: Spokeo

Spokeo finds information about your friends—long-lost or not—and then tracks their online activities as they make updates. These friends don’t have to “invite” you, approve your friend “request,” or be a member of Spokeo. Spokeo is able to, for example, monitor their Facebook notes and shares, YouTube videos, Amazon wishlists, Flickr and PhotoBucket photos, Pandora [...]

By |2016-10-24T14:17:21-07:00December 21st, 2007|Categories: Books, Uncategorized|Tags: |0 Comments

A Tour of PARC

PARC was the center of the universe for the development of many personal computer and Internet technologies. For example: Ethernet, laser printing, personal computer (Alto), graphical user interface, and object-oriented programming. Maybe “center of the universe” is an exageration, but at the very least, it’s one of the main trees as you can see by [...]

By |2016-10-24T14:17:23-07:00December 20th, 2007|Categories: Cool Stuff, Innovation|0 Comments

cFares Special Offer

One of Garage’s portfolio companies, cFares, is a leader in discount air fares. Magazines such as Money and Travel & Leisure have called it “Best for Airfares” and the “Costco of Airfares.” cFares would like to offer my blog readers a 90-day, risk-free trial of a cFares Platinum membership for only $1. As a Platinum [...]

By |2016-10-24T14:17:25-07:00December 20th, 2007|Categories: Cool Stuff|0 Comments

Word of Mouth Versus Key Influencers

This summary of an article from the December issue of the Journal of Advertising Research (good luck finding the issue online because I couldn’t) says that common word-of-mouth advertising by regular folks is more powerful than “key influencers.” Which is to say that sucking up to A-list bloggers may not be all that it’s cracked [...]

By |2016-10-24T14:17:31-07:00December 12th, 2007|Categories: Marketing and Sales|0 Comments

How to Not Choke

I used to take an adult hockey class. Each session started with all of us facing the boards and skating backwards on the instructor’s whistle. We were all supposed to stop on a second whistle; then the instructor grouped students by how far they had skated in the limited time. (This is a picture of [...]

By |2016-10-24T14:17:34-07:00December 11th, 2007|Categories: Entrepreneurship|24 Comments

HomeTips: There’s a Lot to Like

Google announced the winner of the Adsense Story Contest today: Hometips. This is a site that features free content concerning home improvement, remodeling, repair, redecorating, and do-it-yourself projects. For example, here are tips for hanging Christmas lights. According to the owner, Don Vandervort, the revenues generated by Google Adsense went from paying for coffee to [...]

By |2016-10-24T14:17:36-07:00December 5th, 2007|Categories: Entrepreneurship, Marketing and Sales|0 Comments
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