Examples needed: Enchanting websites

I’m collecting a list of websites that are “enchanting.” That is, they are inviting, communicative, and cool. For example, I think that Work Awesome is enchanting. I’d love to see what websites are enchanting too. Please add list them in the Comments section below.

By |2015-03-17T09:15:48-07:00June 24th, 2010|Categories: Uncategorized|0 Comments

Examples Needed: Personal stories of enchantment

I would like to include personal stories of enchantment in my next book, Enchantment: The Art of Changing Hearts, Minds, and Actions. I am looking for examples of how people, products, services, organizations, ideas, or causes enchanted. Specs: Written from your personal experience, not an external, academic view. 150-200 words Ideally, all the basics would [...]

By |2016-10-24T14:10:22-07:00June 16th, 2010|Categories: Books|Tags: |0 Comments

How to Fascinate People

If you ask me, the key to attracting more followers, fans, and “likes” is to post interesting stuff—that is, to fascinate people with the information you find. Over at the American Express Open Forum, I explain “how to be fascinating.”

By |2015-03-17T09:15:56-07:00May 17th, 2010|Categories: Uncategorized|0 Comments

Example needed: Invoking consistency

Looking for some unusual examples of invoking consistency to persuade people. This is the concept that if you get people to sign something, verbally agree, identify with a value or type of person, then their desire to be consistent with those items mean that they will follow through. For example, if you tell people you’re [...]

By |2016-10-24T14:10:28-07:00May 13th, 2010|Categories: Uncategorized|0 Comments

Example needed: Enchanting the influencers

I need an example that illustrates that you often have to enchant more than just the person you’re trying to enchant to try a product or service. There’s also parents, spouses, friends, and colleagues. In fact, you often have to enchant the whole “village.” Of course, you can also use this to your advantage where [...]

By |2016-10-24T14:10:30-07:00May 11th, 2010|Categories: Uncategorized|0 Comments

Need examples: Internalization of values

Looking for some good examples of organizations who have achieved such a close relationship with their customers that their customers have “internalized” the organizations values. Not Apple, please. I don’t want too many Apple examples in my book. Do you have good examples of organizations who have achieved this level of influence with their customers? [...]

By |2015-03-17T09:16:06-07:00May 3rd, 2010|Categories: Uncategorized|0 Comments

Need Examples: availability heuristic

The “availability heuristic” is the related concept that the more easily people can think of example, the more often they think it happens. For example, people think murders occur all the time because of news coverage and television shows, but far more people die because of suicide. I’m looking for positive examples where you notice [...]

By |2015-03-17T09:16:13-07:00April 24th, 2010|Categories: Uncategorized|0 Comments
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