Baby Steps to Success
Rosabeth Moss Kanter explains how innovation can involve short bursts and baby steps to success. Most people believe only “breakthroughs” count. Really, innovation is a process, not a big event.
Google strikes back
Eric Schmidt, CEO of Google, strikes back at Rupert Murdoch in an op-ed piece in the Wall Street Journal. Check out what went down today.
Top ten candidates to run GM
There’s a vacancy at the top of GM again. The company faces great challenges, so it’s time to think outside-the-box for a new CEO. Here are my ideas.
How to Get Retweeted
Do you want to know what kind of tweets get spread? Dan Zarrella has the answers. For example, 70% of retweets contain links compared to 20% in “regular” tweets. Here are more interesting facts: 1. Retweets have nouns and third-person verbs—that is, they refer to someone or something doing something. 2. The word “you” is [...]
Top 5 blogging misconceptions
Bob Bessette wrote a great article that talks about 5 blogging misconceptions, and he provides solutions to those challenges.
How to love the low end –
Scott Anthony of the Harvard Business blog, Starbucks’s efforts with its new instant coffee called Via is a great example of how to love the low end of a market. Check out his analysis of this interesting marketing case. (Disclosure: Starbucks is a sponsor of Alltop)
10 questions businesses must keep asking
Just because you’re Anna Wintour doesn’t mean you stop wondering about what to wear in the morning. In the same fashion, Forbes presents questions that businesses should never stop asking.
How to stand out in the crowd
Dan Heath, co-author of Made to Stick, explains how to stand out (video) in a crowd. He uses the examples of Voodoo Donut and ZipCar. The gist is that if you’re in a crowded market, you need to do something that no one else does or compete on one dimension and do it ferociously. Watch [...]
Lessons learned from Oprah Winfrey
Oprah Winfrey has changed the world; one episode, book club review, magazine issue, after show, news report, speech, movie role, and television special at a time. Sources of Insight compiled a great list of lessons learned from Oprah Winfrey as well as some of her most famous quotes.
How to write magnetic headlines
Copyblogger compiled eleven articles that explain how to write magnetic headlines. Every one of them is required reading for bloggers and marketers. This one about list posts is my favorite because I posted this today. (via @MayhemStudios and @MarshaCollier)
“Best Damn Web Marketing Checklist, Period!”
Stoney deGeyter compiled the “Best Damn Web Marketing Checklist, Period!” It contains 400 items in over twenty-three topics including domain names, site design, navigation, links, and buttons. The posting is from 2008, so it doesn’t include anything on Twitter, but it’s great nonetheless.
How to prime your videos for success
A little more than a week ago, Google announced the roll-out of automatic captions, a new feature to online video that uses speech recognition to turn spoken words into subtitles. In anticipation, Steve Baldwin, of Media Post, made four keen insights into video and the web.
See how web design has changed from 1992 to today
Check out how web design has evolved from 1992 until today’s sites built with Flash, CSS, and 3DML. It sure has come a long way.
How to take your site to the next level
Deb Ng is the founder of Freelance Writing Jobs. She recently explained what it took to build her blog into the successful site that it is today. Here are the first three factors: I put in more than an hour or two each day—My blog became a full time job. If I wasn’t blogging, I [...]
Video of six core principles of good management
Check out this ten-minute video summary of Awesomely Simply by John Spence. It’s a good overview of the six core principles that determine a company’s fate.
15 reasons and ways to use Twitter in business
Here is a list of fifteen reasons and ways to use Twitter in business compiled by Douglas Karr. Douglas compiled the list from Shel Israel’s new book, Twitterville. Click here to read the rest: holykaw.alltop.com
How to Use Social Media
Dan Zarrella, social-media maven, explains how and when to use social media site such as Facebook and Twitter. He is the author of The Social Media Marketing Book. Read the post if you’re wondering how to optimize your social-marketing efforts.
The Perfect Interview Test
Jonathan Littman and Marc Hershon, authors of I Hate People!, have figured out a quick way to interview job candidates. The solution is easy: watch how they cross the street. I’m a “wader,” by the way.
The 19 bloggers Inc. thinks you should read
Inc. named 19 bloggers that you should read. We’ve aggregated them all in one place: Inc19.alltop.
How to Get Found
The reality is that people and technology is getting better and better a blocking out unwanted interruptions—aka, “marketing.” Brian Halligan is the CEO of HubSpot, and he explains in my post on the American Express Open Forum “how to get found.” It’s all about creating great stuff and letting Google et al do what they [...]