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How to Build a Brand Community

Dave Balter, the founder of BzzAgent, provided me with ten tips for building a brand community. Check out his tips here if you're trying to build an online community for your company. Please mark it “found useful” if you did. More about social media at Socialmedia.alltop.

By |2016-10-24T14:11:54-07:00May 18th, 2009|Categories: Marketing and Sales|0 Comments

How to Achieve Elegance

I interviewed Matt May, author of In Pursuit of Elegance: Why the Best Ideas Have Something Missing, about the topic of elegance. He says that the four qualities of elegance are: symmetry, seduction, subtraction, and sustainability. If you’re interested in creating elegant products and services, you’ll find it very interesting. Check out the interview here. [...]

By |2016-10-24T14:11:55-07:00May 18th, 2009|Categories: Innovation|0 Comments

My Tour of the Negro Leagues Baseball Museum

On a recent trip to Kansas City, I took a tour of the Negro Leagues Baseball Museum. Organized league structure occurred in 1920 with the formation of the Negro National League in Kansas City. This is the first display area of the museum. You’re separated from the “field” in order for you to experience segregation. [...]

By |2015-03-17T09:23:45-07:00May 15th, 2009|Categories: Travel|0 Comments

Selling by Ben Stein

In “The Sales Profession: Attention Must Still Be Paid,” Ben Stein explains how a summer job selling shoes taught him how to sell. I feel the same way about my first real job: selling jewelry. I learned more about sales, marketing, and evangelism schlepping gold and diamonds than in any high-tech position since. If you [...]

By |2015-03-17T09:23:50-07:00April 27th, 2009|Categories: Marketing and Sales|0 Comments

Launch with Launch

There are lots of beauty pageants out there for companies looking to raise money, but in my experience, if you want to raise money, it’s probably best not to ask for it in public. Better, tell the world what you have accomplished, not what you need. That’s the idea behind “Launch: Silicon Valley,” which Garage [...]

By |2016-10-24T14:12:01-07:00April 24th, 2009|Categories: Entrepreneurship, Events|0 Comments

Free Online Term Sheet Generator

If I didn’t see it with my own eyes, I wouldn’t believe it, but Wilson, Sonsini, Goodrich, and Rosati, one of Silicon Valley’s dominant law firms (as in Apple, HP, etc), has created a free, online term sheet generator. This is the site’s description of the tool: This tool will generate a venture financing term [...]

By |2015-03-17T09:23:52-07:00April 22nd, 2009|Categories: Uncategorized|0 Comments

How to Suck People into Twitter

Over at the American Express Open forum, I just posted a blog entry called “How to Demo Twitter.” It really explains how to suck people into Twitter if they’re not already members. Check it out if you’ve ever needed help convince people to join Twitter. Please mark it “found useful” if you did.

By |2016-10-24T14:12:03-07:00April 19th, 2009|Categories: Twitter|0 Comments

The Inside Scoop on Design

Over at the American Express Open blog, I posted a story called “The Inside Scoop on Design: Ten Questions with Hartmut Esslinger.” Hartmut was instrumental in the design of Macintosh. If you’re into industrial design, you’ll enjoy this interview. Please mark it “found useful” if you did.

By |2016-10-24T14:12:05-07:00April 14th, 2009|Categories: Cool Stuff|0 Comments

Pictures from My Reign in Spain

Just returned from my first visit to Barcelona, Spain. Here are pictures from the trip. Mercat de la Boqueria. I’ve been to some cool markets in my life, but la Boqueria set a new standard for me. It was my favorite place in Barcelona. Can you pick out the bull’s balls? Andrew Zimmern would be [...]

By |2015-03-17T09:23:56-07:00April 10th, 2009|Categories: Events, Travel|0 Comments

The Art of Commercialization

Posted a story about the “Art of Commercialization” over at the American Express Open Forum. Check it out if you’re working inside an organization trying to commercialize technology or outside an organization trying to get a deal done. Please mark “found useful” if you did. it’s not easy but can be done.

By |2016-10-24T14:12:07-07:00April 3rd, 2009|Categories: Entrepreneurship|0 Comments

The Art of the Tutorial

Over at the American Express OPEN blog, I posted an article called “The Art of the Tutorial.” If you have a product or service that needs explaining, you should read this article (I don’t know many companies that shouldn’t!). Good stuff from my buddies at Atelier Transfert. Please mark that you found the posting useful [...]

By |2016-10-24T14:12:08-07:00March 19th, 2009|Categories: Marketing and Sales|0 Comments

“MyAlltop” Opens–Features Custom Alltop Pages

“We love the new MyAlltop and think it adds the missing piece to the overall Alltop experience…” Jennifer Van Grove, Mashable http://www.youtube.com/v/Rze0ie_sIN8 This is the first anniversary of Alltop, the “online magazine rack” that aggregates news by topics. We shipped a new version today; the major new feature is customizable pages called “MyAlltop.” MyAlltop enables [...]

By |2016-10-24T14:12:10-07:00March 16th, 2009|Categories: Alltop|1 Comment

More on the Art of Generating Buzz

Over at the American Express Open Forum, I posted a continuation of an interview with Emanuel Rosen, author of The Anatomy of Buzz Revisited. In this post, he explains when to use Facebook and MySpace and offers advice about generating buzz for an online property like Alltop. Check it out if you’re interested in generating [...]

By |2016-10-24T14:12:12-07:00March 3rd, 2009|Categories: Marketing and Sales|0 Comments

What Employers Want to See on Your Resume

Glenn Kelman is the CEO of Redfin, an online real estate brokerage firm. Prior to joining Redfin, he was a co-founder of Plumtree Software, a publicly traded company that created the enterprise portal software market. Prior to starting Plumtree, Mr. Kelman worked as one of the first employees at Stanford Technology Group, a startup that [...]

By |2016-10-24T14:12:16-07:00February 22nd, 2009|Categories: Human Capital|0 Comments

How to Get Retweeted

Over at the American Express OPEN blog I posted a story called “How to Get Retweeted” to explain why and how to get your tweets forwarded by people. Check it out if you want to get more out of Twitter. More about Twitter at Twitter.alltop and Twitterati.alltop.

By |2016-10-24T14:12:17-07:00February 19th, 2009|Categories: Marketing and Sales|0 Comments
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