Inside Scoop on Zappos
Over at the American Express OPEN forum, I posted pictures from a recent visit to Zappos. If you'd like to see the inside of Zappos and a fun office environment, click here.
How to Use Twitter as a Twool
I may get more value out of Twitter than anyone else on the planet because I use Twitter as a tool—specifically as a marketing tool—for my website Alltop and my book, Reality Check. If the concept of using Twitter in a commercial manner interests you, keep reading. If it doesn’t, then you can continue to [...]
Asking for a Favor: Sign Up for the Alltop News and Updates Email List
Please help me evangelize Alltop by joining the Alltop News and Announcements email list. All you have to do is send an email to: [email protected] You’ll get a confirmation email. Reply to it, and you’re set. Whenever we announce new Alltop topics, we’ll send out an email so that you can spread the word to [...]
The Art of Bootstrapping
Over at the American Express OPEN blog, I posted an entry that explains boostrapping. Check out "The Art of Bootstrapping."
Ten Tiny Apps That I’m Thankful For
This is Thanksgiving, so I’d like to show some gratitude for ten tiny apps that I use almost every day. If you’re a writer, blogger, speaker, or entrepreneur who uses a Macintosh, please give them a look because they will make you more productive. Adjix. Adjix is the best way that I’ve found to post [...]
The Art of Laying People Off
Over at the American Express OPEN Forum, I posted an article explaining “The Art of Laying People Off.” Actually, I hope you don’t have to read it.
Free Reality Check Teleseminar
Join me, Andy Sernovitz, Pam Slim, and Rich Sloan for a Reality Check teleseminar today (11/18/08). 2:00 pm Pacific time. Sign up here.
“What’s a blog?”
Ray Schraff is the person who convinced me to start a blog. He found this email (note the date!). At the time, I was running a mailing list for my book, Rules for Revolutionaries. Three years later I started my blog with this post and a brief history of mine. So much for me being [...]
Free “Twitter for Business” Teleseminar
On November 13th, 10:00 am Pacific, O’Reilly is conducting a free teleseminar called “Twitter for Business.” I’ve read the report that the teleseminar is based on, and it’s quite good so I encourage you to listen by clicking here. The teleseminar will explain how businesses can use Twitter. The presenter is: Sarah Milstein, a consultant [...]
Literature and Narrative Management
Over at the American Express Open Forum blog I posted an article called “Literature and Narrative Management.” According to the New York Times, hospitals are incorporating the study of literature into residency programs because it leads to greater innovation, empathy, and communication. My theory is the same would hold true for business.
Looking for Mr. Goodtweet: How to Pick Up Followers on Twitter
At 10:15 pm I discovered that I had not brought a Macbook power supply on the trip. I was in a hotel on Coronado Island, and early the next morning I was flying to an aircraft carrier off San Diego for an overnight visit. I doubted that the carrier had Macbook power supplies laying around, [...]
How to Change People’s Attitudes
I posted an article about a classic psychology experiment that shows how people can change the attitudes of others. Click here to read it. One of the main messages is that people are often persuaded when they don't expect it, so you should be persuading all the time.
How to Stay on Top of Election News: Politics.Alltop
If I do say so myself, here's a great way to stay on top of the election news. Over 250 news feeds updated ever hour. You might also enjoy our aggregation of Oped feeds. Click here to see Oped.alltop.
Reality Check Checklist + the Best Foreword in the History of Man
My new book, Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition is now available. The cover price is $29.95. It is approximately 500 pages long--twice the length of The Art of the Start. This book is the "superset" of all my books, articles, and blogs. I wrote it to provide answers [...]
The Changing Consumer Experience
Over at the American Express Open Forum blog, I posted a report by Razorfish called “FEED: The Razorfish Consumer Experience Report.” The document examines the changes that Web 2.0 and social media are causing for companies. It's one of the best reports about this subject, and you can get it for free by clicking here.
How to Tell If Your CEO Is Clueless
Pontificating, theorizing, and terrorizing abounds these days in tech startups. Here is a simple test to help you figure out if the startup you work for is in trouble. All you have to do is listen to your CEO talk to people for a week and determine if she uses these lines. “Let me tell [...]
The Art of the Viral Video
No matter who you support in the upcoming election, you will appreciate the cleverness of customizing videos to get your friends and relatives to vote. Click here to see what I mean. Many companies could use custom, viral videos for their products and services. I would love to do something like this for Alltop. For [...]
How to Seize the Day
Nothing warms my heart than an entrepreneur who seizes the day, and Kathryn Finney seized it in a world-class way. Step 1: Republican National Committee buys the Sarah Palin family $150,000 worth of duds. Step 2: Kathryn Finney of the Budget Fashionista shows how to outfit the Palins for $147,500 less. What did this take? [...]
Every Kronomy Tells a Story, Don’t It?
Check out this very interesting application of Kronomy technology to portray the lives of Barak Obama and John McCain. Check here for Obama, and here for McCain. Cool stuff no matter who you support.
The Mother and Father of Social Media Lists
I learned of the "mother of social media lists" and the "father of social media lists." Click here to see mom and here to see dad. These are the most comprehensive lists of examples of social media applications, videos, blogs, podcasts, widgets, crowdsourcing, bookmarking, microblogging, photosharing, wikis, mashups, brand monitoring ad nauseum. Check them out [...]