The Myth of A Listers and Influencers
Continuing on the theme of Duncan Watts and the demise of influencers and A listers, CNET Networks conducted a three-part study called "The Influencer Study from CNET Networks: Challenging Perceptions." It explored the structure of social networks, the motivations for giving advice, and methods of acquiring information. The results challenge three commonly-held perceptions: "The Few [...]