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About Guy Kawasaki

Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

Guy’s Index of Absurdity: The Top Ten Ways to Tell If Things Are Really Bad

The experts are promulgating many esoteric ways to determine the financial condition of the economy. It's irrational to base one's mood on the Dow Jones Industrial Average (DJIA). After all, (a) what does that have to do with the real world? And (b) it reflects the buying (and selling) decisions of the same investment bankers [...]

By |2016-10-24T14:13:20-07:00October 13th, 2008|Categories: Events, Management|Tags: , |0 Comments

26 Hours at Sea: The Longest Posting in the History of Blogging

I've been to many interesting places, but nothing compares to my twenty-four hour visit to the USS John C. Stennis, an aircraft carrier. I was a guest of the Navy who operates this program in order to bolster recruiting, retention, and overall awareness of what it does. I hope that you enjoy these pictures and [...]

By |2016-10-24T14:13:22-07:00October 8th, 2008|Categories: Cool Stuff|Tags: , |0 Comments

The Art of Admonishment

Nancy Ortberg of Menlo Park Presbyterian Church recently gave a sermon called "Every Life Needs a Truth-Teller." It contains excellent advice about telling people the truth--admonishing them well if you will. Get the audio version here or the video version here. You can apply much of this sermon to relationships with employees. Nancy is the [...]

By |2015-03-17T09:26:26-07:00October 8th, 2008|Categories: Uncategorized|0 Comments

The Chris Pirillo Interview: “We’re Not Worthy”

Free video chat by Ustream Chris Pirillo is on the cutting edge of live stream media. The 35-year-old web whiz knows how to generate online community by hosting videos on UStream and other websites such as CNN.com. In this interview, he discusses how he drew an audience of five million people in 2007, what you [...]

By |2016-10-24T14:13:24-07:00October 6th, 2008|Categories: Entrepreneurship, Events|Tags: , |0 Comments

The Art of Customer Surveys

I posted an entry in American Express blog entitled the "The Art of Customer Surveys" based on some information sent to me by Dave Wanetick, the managing director of IncreMental Advantage. He points out deficiencies in typical customer surveys that you will find interesting, and he boils down effective surveys to one simple question.

By |2016-10-24T14:13:26-07:00October 2nd, 2008|Categories: Marketing and Sales|0 Comments

Dear House:

"Dear Henry" certainly generated passionate comments. Here's another marketing thought: If people want the House to pass the bailout, all they'd have to ask is, "Do you want China and Abu Dhabi to come in and buy America at fire sale prices?" The bill would pass by this weekend. It's all about framing.

By |2015-03-17T09:26:31-07:00October 2nd, 2008|Categories: Marketing and Sales|0 Comments

Dear Henry: Frame or Be Framed

With nothing better to do on a Saturday night, I was browsing through this blog's archives, and I came upon this posting: "Frame or Be Framed." It examines the work of U.C. Berkeley professor George Lakoff--specifically, how Republicans are good framers and Democrats are lousy ones. It seems to me that the "bailout" of the [...]

By |2016-10-24T14:13:28-07:00September 28th, 2008|Categories: Marketing and Sales|0 Comments

Guy in Mumbai

These are some photographs from a recent trip to Mumbai, India. This is one intense city with a population of approximately thirteen million people. Clearly, this is not Santa Cruz, California. This is the view you'll most frequently see when you're driving around the city. It can take two hours to go a few kilometers. [...]

By |2016-10-24T14:13:30-07:00September 27th, 2008|Categories: Books, Uncategorized|Tags: |0 Comments

Is Face-to-Face Communication Always the Way to Go?

A common assumption is that communicating face-to-face is more persuasive than email. That's not always true, according to a 2002 study. Researchers found that men are often more responsive to email because it downplays their competitive tendencies. On the other hand, women react better to in-person encounters because they are more relationship-oriented. These same researchers [...]

By |2016-10-24T14:13:32-07:00September 25th, 2008|Categories: Marketing and Sales, Pitching and Presenting|Tags: |0 Comments

Sway or Be Swayed

Over at the American Express Open Forum blog I posted an interview with Ori Brafman, the author of Sway: The Irresistible Pull of Irrational Behavior. In this interview he explains how to resist irrational and dumb behavior. Click here to check it out. Not reading it would be irrational.

By |2016-10-24T14:13:33-07:00September 25th, 2008|Categories: Marketing and Sales|0 Comments

Alltop Version 2.0: The Art of Aggregation

The proliferation of topics from twenty to 215 made a redesign of Alltop necessary for efficient navigation. The three primary enhancements to the site define version 2.0 of Alltop: Ability to find topics in three ways: searching by keyword, viewing by category (for example, Tech, Sports, People), and viewing by topic name. Addition of 200 [...]

By |2016-10-24T14:13:35-07:00September 22nd, 2008|Categories: Books, Cool Stuff|Tags: |0 Comments

Pictures from Blogworld Expo

Keynote lunch. On stage with Steve Rubel of Micro Persuasion. Brett Tabke of Webmasterworld. James Whatley of SpinVox Gary Vee of Wine Library TV. Line to talk to Gary Vee. Gary Vee and Hawaii contingent. Zach Coelius of Triggit, Jessica Hanson, and Laura Fitton. Laura is the person who brought me to Twitter along with [...]

By |2016-10-24T14:13:37-07:00September 20th, 2008|Categories: Cool Stuff|0 Comments

The Soul of Wit

According to a series of psychological studies discussed on Psychology Today, research participants are able to successfully communicate sarcasm and humor in a mere 56 percent of emails—and most of the senders had no idea their attemps were so ineffective. How do you avoid this? The article gives some tips: Read your emails aloud and [...]

By |2016-10-24T14:13:39-07:00September 19th, 2008|Categories: Pitching and Presenting|Tags: |0 Comments

My Visit to Google Germany

I recently visited the offices of Google in Munich, and these are some of the pictures I took there. Enjoy! Google in the pretzel font. Front-desk receptionist. Front-desk receptionist trainee. Google-wear collection. I don't know what this lion is about. Google cow-bell bike bell. This is really how Google Maps are created. Cafeteria. Buffet line. [...]

By |2015-03-17T09:26:43-07:00September 18th, 2008|Categories: Cool Stuff|0 Comments

How to Captivate an Audience

The four horsemen (horsepeople?) of presentation skills are Garr Reynolds, Nancy Duarte, Bert Decker, and Jerry Weisman. Over at the American Express Open Forum blog, I just published an interview with Nancy Duarte called "How to Captivate an Audience." In this interview she explains the "how" of making great presentations, so check it out.

By |2016-10-24T14:13:43-07:00September 16th, 2008|Categories: Pitching and Presenting|0 Comments

Are You Limiting Yourself?

Psychologists dub the tendency to presume that others react to the world in the exact same way we do as "projection." For example, an entrepreneur is reluctant to schmooze and unwilling to discuss his company in social settings for fear of annoying potential customers and investors. According to Christopher R. Edgar, projecting can hold you [...]

By |2015-03-17T09:26:47-07:00September 14th, 2008|Categories: Marketing and Sales|0 Comments

How to Save a Billion Dollars

Over at the American Express Open Forum blog I just posted an interview with Chunka Mui, the author of Billion-Dollar Lessons: What You Can Learn from the Most Inexcusable Business Failures of the Last 25 Years.. The subject of the interview is how and why companies make billion dollar mistakes. His thoughts are quite instructive [...]

By |2016-10-24T14:13:45-07:00September 10th, 2008|Categories: Management|1 Comment
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