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If You Want Customers to Be Happy, Give Them Less Product Information

Here's a counter-intuitive thought: Shoppers with less information about a product are happier than those with more information. Researchers at the Tippie College of Business came to this conclusion after conducting a study in which people were asked their opinions of chocolate and hand lotion. One group was given extensive information and the other much [...]

By |2016-10-24T14:16:49-07:00February 13th, 2008|Categories: Marketing and Sales|0 Comments

The Cleverest Idea I’ve Seen In Years

http://www.youtube.com/v/uQu_Jppvzyk This is the cleverest idea I've seen in years (and Apple had nothing to do with it as far as I know): PlayPumps. Kids play on a merry-go-round and pump water for villages at the same time. Girls benefit in particular because they are usually the ones fetching water. How cool is that?!

By |2016-10-24T14:16:51-07:00February 10th, 2008|Categories: Cool Stuff|1 Comment

Valley Zen

Q: What’s the difference between Silicon Valley and yogurt? A: Yogurt has culture. Maybe this isn’t so true anymore. I did a video interview for a new blog that I predict you’ll find very interesting, It’s called Valley Zen: At the Intersection of Zen and Technology. Drue Kataoka and Bill Fenwick are the writters. Drue [...]

By |2016-10-24T14:16:53-07:00February 9th, 2008|Categories: Cool Stuff|0 Comments

Is Your Client a Certified Orifice?

Bob Sutton continues to fight the good fight against certified orifices. He started by literally writing the book about it. This time, he's created a test for you to determine if you have the client from hell. Click here to take the ACHE (Ass**** Client from Hell Exam). Luckily, he provides a path out of [...]

By |2016-10-24T14:16:55-07:00February 6th, 2008|Categories: Uncategorized|1 Comment

Angel Capital Panel

The Industry Standard is back, and I wrote a post for it based on a panel I moderated last Friday. The topic of the panel angel investing, and a more qualified panel doesn't exist: Andy Bechtolsheim (the first investor in Google), Ron Conway, and Ian Sobieski. If you're interested in angel investors, you need to [...]

By |2016-10-24T14:16:57-07:00February 4th, 2008|Categories: Venture Capital|1 Comment

“Everything you should know about me as an entrepreneur you could learn from my OB/GYN”

An email pitch from an entrepreneur named Sherry Couch of BizNiche brought a big smile to my face. First of all, how could I skip an email with a subject line like this one: “Everything you should know about me as an entrepreneur you could learn from my OB/GYN”? Sherry went on to write:I am [...]

By |2015-03-17T13:57:12-07:00February 2nd, 2008|Categories: Pitching and Presenting|Tags: , |2 Comments

Book Recommendation: American Shaolin

My favorite scene in The Last Samurai was when the Tom Cruise character says something to the effect that “I’ve never seen a people who are more obsessed with perfecting simple skills” as he watches some villagers. This is just so Japanese—I’ve used it several times to explain to my wife why I try to [...]

By |2016-10-24T14:16:59-07:00January 30th, 2008|Categories: Cool Stuff, Events|0 Comments

Forget the A-List After All

You’ve got to read “Is the Tipping Point Toast?” by Clive Thompson in FastCompany. The gist of Thompson’s piece, based on the work of Duncan Watts of Yahoo Research, is that the theory that a select few “key influencers” matter more than “the rest of us” when it comes to viral and word-of-mouth marketing campaigns [...]

By |2016-10-24T14:17:01-07:00January 27th, 2008|Categories: Marketing and Sales|0 Comments

The Art of Registration Pages, Opt-In Practices, and Welcome Emails

Dave Walker pointed out a very interesting blog post called "Ecommerce Registration Usability Tips." The author(s) analyzed the registration procedure of eighty seven online retailers. One of my pet peeves is sites that don't allow you to use your email address as a user name--he found that only 13% do. Surprisingly, only 1% of the [...]

By |2016-10-24T14:17:04-07:00January 21st, 2008|Categories: Marketing and Sales|0 Comments

Reality Check: Triggit

Triggit is a WYSIWYG web application for integrating third-party elements into websites. It enables people to drag and drop advertisements, Flickr pictures, and YouTube videos directly into their site without any skills in web programming. Triggit is free to use, and works on any site that accepts JavaScript. It does not require any downloads, access [...]

By |2015-03-18T07:49:30-07:00January 20th, 2008|Categories: Books, Uncategorized|Tags: |0 Comments

Ypulse College Mashup Conference

My friend Anastasia Goodstein is running the Ypulse College Mashup conference for companies who are trying to reach the college-student market. The conference is running from January 31 to February 1 in Santa Monica, California. Speakers include: Jake Sasseville, host, The Edge With Jake Sasseville; Jessica Barron, director, Front Page Programming, Yahoo!; Chip Ross, director [...]

By |2016-10-24T14:17:06-07:00January 18th, 2008|Categories: Entrepreneurship, Events|0 Comments

Guest Post: “We Got Out of Kenya, But What About the People Who Live There?”

Saturday, January 12, 2008 I write this after a good night’s sleep—the first I’ve had since December 29. That was the day that incumbent Kenyan President Mwai Kibaki announced victory in the country’s elections and was sworn in as a nation listened, paralyzed with shock. Moments later, the radio system went dead. When broadcast resumed, [...]

By |2016-10-24T14:17:08-07:00January 14th, 2008|Categories: Uncategorized|1 Comment

Ten Questions With Garr Reynolds

All hail Garr Reynolds! He has written the definitive book about making great presentations: Presentation Zen: Simple Ideas on Presentation Design and Delivery (Voices That Matter). To give you a taste of his book (and increase my link count), here are ten questions (really thirteen) with Garr. Question: Who indexed your book? I know I’m [...]

By |2016-10-24T14:17:10-07:00January 14th, 2008|Categories: Pitching and Presenting|Tags: , |6 Comments

Video Coverage of CES

Here's a feed of video coverage of CES via the Inquirer (you've got to love the British sense of humor). There are fifty-four sessions in this feed including keynotes by Bill Gates, Jerry Yang, Paul Otellini, Rick Waggoner, John Chambers, Michael Dell, and Ed Zander. If nothing else, you'll see why people should read this [...]

By |2016-10-24T14:17:12-07:00January 12th, 2008|Categories: Cool Stuff|0 Comments

Top Ten Myths of Entrepreneurship

This is a guest post by Scott Shane as a follow up to his entrepreneurship test. He is the A. Malachi Mixon Professor of Entrepreneurial Studies at Case Western Reserve University. He is the author of seven books, the latest of which is The Illusions of Entrepreneurship: The Costly Myths That Entrepreneurs, Investors, and Policy [...]

By |2016-10-24T14:17:14-07:00January 10th, 2008|Categories: Entrepreneurship|Tags: , , , |Comments Off on Top Ten Myths of Entrepreneurship

The Art of the Signup Page

A site's signup page is the second most important page on a site (the most important is the home page itself) because this is where you're asking for committment. Everyone worries about the home page (and still don't do a good job), but most companies do a poor job with the signup page. For example, [...]

By |2016-10-24T14:17:16-07:00January 9th, 2008|Categories: Entrepreneurship|Tags: |0 Comments

Take the Entrepreneurship Test

Scott Shane of Case Western recently published The Illusions of Entrepreneurship: The Costly Myths That Entrepreneurs, Investors, and Policy Makers Live By. In the book, he bursts many of the bubbles of entrepreneurship in America. Says he, “People start businesses based on the myths we tell ourselves about entrepreneurship and then are hurt when confronted [...]

By |2015-10-29T07:46:08-07:00January 7th, 2008|Categories: Entrepreneurship|Tags: , , |0 Comments

Best and Worst Communicators of 2007

Bert Decker, executive coach extraordinaire, announced the ten best and worst communicators of 2007. He named Mike Huckabee the best communicator and Alberto Gonzalez the worst one. Click through to see the other winners and losers. Even I made the list, but I won’t tell you if it is as a winner or a loser.

By |2015-03-17T09:33:25-07:00January 4th, 2008|Categories: Pitching and Presenting|0 Comments

Childhood 2.0: How I Spent (part of) My Christmas Vacation on a WWII Submarine

While many venture capitalists flew in private jets to their third homes in Sun Valley, Deer Valley, or $t. Moritz, yours truly drove to San Francisco in his Toyota Sienna to stay in a World War II submarine with my son’s Boy Scouts troop. This is one of the great joys of fatherhood—that is, you [...]

By |2016-10-24T14:17:19-07:00January 2nd, 2008|Categories: Cool Stuff|Tags: , |0 Comments

Dear Santa: What I Want By Next Christmas

Dear Santa: 2007 was a great year and I thank you, but I want to provide you with my Christmas list for 2008. I’ve worked with so many engineers that I know that a 363-day lead time should be sufficient. MarsEdit is indispensable for my blogging and Truemors. (If any Macintosh bloggers are on your [...]

By |2016-10-24T14:17:19-07:00December 27th, 2007|Categories: Cool Stuff|0 Comments
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