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Must Do: Intern Like a Rock Star

This is a reprint from Leave Your Mark: Land Your Dream Job. Kill it in Your Career. Rock Social Media. By Aliza Licht. I’m publishing it because many students are about to begin their summer internships, and I want them to have the most valuable experience possible. […]

By |2016-10-24T14:08:51-07:00May 5th, 2015|Categories: Blogging|12 Comments

How to Launch (And Why Scaling Doesn’t Matter)

In the early days of starting up, the ability to scale is overrated. “Scale,” in case you haven’t heard the term, refers to the concept that there are processes in place that are fast, cheap, and repeatable because there will soon be millions of customers who generate billions of dollars of revenue. [...]

By |2016-10-24T14:08:52-07:00May 4th, 2015|Categories: Books, Entrepreneurship, Marketing and Sales|Tags: , |8 Comments

How to Pick Advisors

Once upon a time there were two engineering PhDs who were clueless about how to start a company. All they knew how to do was code. They were so desperate for money and adult supervision that when an experienced businessperson showed interest and offered to help raise money, they, in their own words, “followed him [...]

By |2016-10-24T14:08:54-07:00April 27th, 2015|Categories: Books, Entrepreneurship|Tags: , |7 Comments

The Art of Branding

In the real world, you don’t have infinite resources; you don’t have a perfect product; and you don’t sell to a growing market without competition. You’re also not omnipotent, so you cannot control what people think of your brand. Under these assumptions, most companies need all the help they can get. […]

By |2016-10-24T14:08:56-07:00April 20th, 2015|Categories: Marketing and Sales|0 Comments

How to Spread the Word When Information Flows Faster Than Clout

In their book, Absolute Value: What Really Influences Customers In The Age of (Nearly) Perfect Information, Emanuel Rosen and Itamar Simonson explain a new approach to planting seeds to build awareness for a new product or service. Their idea is that the gradual adoption, trickle-down approach that started when Moses went to see God is [...]

By |2016-10-24T14:09:00-07:00April 13th, 2015|Categories: Books, Marketing and Sales|Tags: , |3 Comments

How to Be a Demo God

Several times a year a group of executives from startups do a six-minute demo of their products to an audience of venture capitalists, analysts, and journalists. This name of the event is, logically, DEMO. It’s a great occasion—especially if you understand the dance that’s going on: Entrepreneurs acting as if they don’t need venture capital, [...]

By |2016-10-24T14:09:04-07:00March 30th, 2015|Categories: Books|Tags: , , |0 Comments

The Art of Leading

Some aspiring entrepreneurs are already working for a big company. Like external entrepreneurs, they dream of creating innovative products. They, too, must prototype, position, pitch, bootstrap, recruit, fund, partner, sell, and support. The purpose of this minichapter is to explain how to do all this when you’re employed by a large business. [...]

By |2016-10-24T14:09:07-07:00March 23rd, 2015|Categories: Books, Entrepreneurship|Tags: , , |2 Comments

The Art of Keeping Things Simple

Entrepreneurs face hundreds of decisions when they start a company, and there’s often a temptation to optimize each one of them—sometimes by breaking new ground. However, it’s best to focus one’s energy and attention on milestone issues. My experience and expertise is with US companies, but these are generally accepted startup practices: [...]

By |2016-10-24T14:09:09-07:00March 18th, 2015|Categories: Books|Tags: , |2 Comments
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