The Art of Simple Questions: How Simple Questions Lead to Great Innovations

There is a myth that successful companies begin with grandiose ambitions. The implication is that entrepreneurs should start with megalomaniac goals in order to succeed. To the contrary, my observation is that great companies began by wondering about simple things, and this leads to asking simple questions that beget companies:

Therefore, what? This question arises when […]

By |March 3rd, 2015|Entrepreneurship, Innovation|3 Comments

Top 10 Ways to Capture Attention

This is a guest post by Ben Parr, the author of Captivology.

You probably deal with attention issues every day. How do I get the attention of new customers? How do I retain the attention of existing clients? How do I captivate my boss or my upcoming date? It’s a hard problem to solve, especially since […]

By |March 2nd, 2015|Uncategorized|0 Comments

The Meaning of Meaning

When I was a venture capitalist, I noticed that entrepreneurs whose primary goal was to make money usually failed. This is because this kind of entrepreneur attracts other people who want to make money, and then when the company doesn’t pay out big bucks immediately (and no startup does), these folks look for greener pastures.

To […]

By |March 1st, 2015|Entrepreneurship, Life, Management|3 Comments

The Art of the Business Model

A good business model forces you to answer two simple questions: “Who has your money in their pockets?” And “How are you going to get it into your pocket?”
These questions may lack subtlety, but making money isn’t a subtle process. More elegantly stated, the first question involves identifying your customer and the need that she […]

By |February 24th, 2015|Entrepreneurship|5 Comments

Wanted: Reviews of The Art of the Start 2.0

I’m looking for people to review The Art of the Start 2.0. If you’re interested, please complete this short form.

Space is limited, so when the spots are gone, they’re gone!

Once the application process is completed, readers will be selected and will receive an email with a digital copy via Net Galley of The Art of the Start 2.0 […]

By |February 24th, 2015|Books|1 Comment

The Story of a Million-Dollar Etsy Business

Interesting story of how Alicia Shaffer sells $1 million of fashion items via her Etsy shop. It’s fantastic that Etsy has created a market like this–democratizing commerce and crafts!

There is some controversy about whether her products are handcrafted “enough,” but there are marketing lessons to learn from her success, nonetheless!

By |February 23rd, 2015|Entrepreneurship, Marketing and Sales|0 Comments

My Advice to 22 Year-Olds

As I write this, I’m just past the big 6O. Here’s some advice based on thirty-eight more years of living than you have. I don’t expect you to believe everything I say–when I was twenty-two I wouldn’t listen to someone this old, but maybe some of this will resonate with you:

Challenge the known and embrace the […]

By |February 22nd, 2015|Life|39 Comments

How to Find a Co-Founder

People love the notion of the sole innovator, but this notion is wrong. Successful companies are usually started, and become successful, with the contributions of at least two people. Yin and yang, maker and seller, dreamer and pragmatist — call it what you will. After the fact, people may recognize one founder as the innovator, […]

By |February 21st, 2015|Entrepreneurship|3 Comments

How to Rock the First 90 Days of a Job

There are two components to getting off to a great start on a new job: what to avoid and what to accomplish. This post explains both components. First, there are four ways to blow it. They form the acronym LAST:

Lazy people show up for work on time or late. Hardworking people show up early. Lazy […]

By |February 21st, 2015|Human Capital, Uncategorized|3 Comments

Hindsights Speech

This is the text of a baccalaureate/graduation speech that I’ve given to several high schools and colleges. In this case, it’s the version from 6/11/95 for Palo Alto High School.

Speaking to you today marks a milestone in my life. I am 40 years old. 22 years ago, when I was in your seat, I never, […]

By |February 20th, 2015|Uncategorized|0 Comments

How to Not Look Clueless on Social Media

Take this quick test:

Does the pronunciation of Steve Jobs’s last name rhyme with robes or robs?

Is the pronunciation of Lucchese, the Texas boot company, “Lu-cheese-ee” or “Lu-kay-zee”?

Is the pronunciation of quay, as in Sydney, Australia’s Circular Quay, “kway” or “key”?

The right answer for each is the second choice. When people make the wrong choices, they […]

By |February 19th, 2015|Social Media|3 Comments

The Art of Evangelism

A long time ago I was a revolutionary at Apple. My job title was “software evangelist.” My responsibility was to evangelize Macintosh to software developers. Later my title was “chief evangelist,” and my responsibility was to evangelize Macintosh to anyone who wanted to increase productivity and creativity.

Post Apple, I’ve been many things: author, speaker, entrepreneur, […]

By |April 29th, 2014|Uncategorized|2 Comments

One day only: Save 80% on APE to learn how to publish a book

My latest book, APE: Author, Publisher, Entrepreneur–How to Publish a Book,  goes on sale today for one day. The regular price is $9.99. Today’s price through the Kindle Daily Deal is $1.99. 
If you’re interested in writing and publishing, please check it out here. 

By |January 26th, 2013|Cool stuff|0 Comments

APE: Author, Publisher Entrepreneur–How to Publish a Book now available in softcover

Amazon start selling the paperback edition of my latest book, APE: Author, Publisher, Entrepreneur. APE explains how to publish a book by breaking the process down into three stages:

Author explains how to write a book.
Publisher explains how to produce both ebooks and printed books.
Entrepreneur explains how to market and sell your book with an emphasis on social media.

You […]

By |January 8th, 2013|Uncategorized|0 Comments

How to Calculate Your Royalty

If you’re thinking of writing a book, use this site to calculate your royalties from Amazon, Apple, Barnes & Noble, Google, and Kobo:

By |December 15th, 2012|Books|0 Comments

APE: How to Publish a Book

In 2011 the publisher of one of my books, Enchantment, could not fill an order for 500 ebook copies. Because of this experience, I self-published my next book, What the Plus!, and learned first-hand that self-publishing is a complex, confusing, and idiosyncratic process. As Steve Jobs said, “There must be a better way.”

With Shawn Welch, a […]

By |December 12th, 2012|Books, Cool stuff|0 Comments

10 Things You Can Learn From the Apple Store

My friend, Carmine Gallo, has written a book called The Apple Experience: Secrets to Building Insanely Great Customer Loyalty. The Apple Store is the most profitable retailer in America, generating an average of $5,600 per square foot and attracting more than 20,000 visitors a week.

In the decade since Steve Jobs and former head of retail, […]

By |April 9th, 2012|Uncategorized|0 Comments

Free social-media webinar with Mari Smith

Mari Smith and I are going to have a rocking time explaining the seven hottest social-media business trends in a FREE webinar. Sign up here:

See you on March 28th!

By |March 20th, 2012|Uncategorized|0 Comments

How to Understand and Master Google+


In 1983 I saw a Macintosh for the first time and fell in love. I loved Macintosh so much that I wrote a book about it. In 2011 I saw Google+ for the first time and fell in love again. And now for the second time in my career, I’ve written a book about a […]

By |March 20th, 2012|Uncategorized|0 Comments

Raising Money: What Not to Say and What Not to Believe #OfficeandGuyK

Over the past two weeks via my partnership with Microsoft and Office Web Apps, I’ve provided templates of models for you to create enchanting PowerPoint pitches, Excel spreadsheets, and Word business plans. They are all available for you to download here. I hope these documents and blog posts help you save a boatload of time and […]

By |January 20th, 2012|Uncategorized|0 Comments